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All communications around activity from the Master Innholders and its associated programs are overseen by the Communications Committee.
The Committee is comprised of hospitality experts across the industry, many of which are also Master Innholders themselves. Together with their combined knowledge and expertise, the committee works to enhance and promote the work of the Master Innholders to the wider community.
The current Master Innholders Communications Committee can be found below.
Victoria is an alumnus of the Master Innholders Aspiring Leaders Diploma (MIALD) and the current Hotel Manager for Inglewood Manor in Cheshire.
She plays an active role in supporting the hospitality industry, including being a member of the MIALD Alumni committee and also the Institute of Hospitality North committee.
Alongside these roles she takes an active role in charity work, most notably raising £10,000 with her fellow MIALD cohorts for the Covid-19 Emergency Relief Fund.
Victoria is also a keen traveller, a self-confessed foodie and loves cooking.
Sam is passionate about the hospitality industry and is both a proud Master Innholder and St Julian Scholar.
He contains vast knowledge and experience in the hotel industry which he brings to the committee, with previous roles at Red Carnation Hotels, Macdonald Hotels, Taplow House and more. Currently, he works as General Manager at Castle Hotel Windsor.
When not working, Sam loves to spend time with his two children and wife along with keeping fit, watching rugby and enjoying different adventures.
James B. Clarke is General Manager at the Hilton London Bankside, the award-winning hotel located in the heart of London's Cultural Quarter! Hilton Bankside is a hotel that has a passion for its Team, Customers & Community. 'One team, One Dream Bankside!!'.
James brings with him over 30 years of experience within the hospitality industry. Originally from Boyle in County Roscommon in the west of Ireland, where he worked at his family business James Clarke Bar and Restaurant (established in 1889), James admits he has ‘hospitality in his blood’ and was heavily influenced by his upbringing to pursue a career in the hospitality industry.
Petra Clayton is CEO and Creator of hospitality marketing consultancy CUSTARD, which she launched in 2007 to deliver creative, strategic, and measurable marketing and communications solutions to the hotel, venue and hospitality supplier industry.
With more than 25 years in hospitality marketing, Petra is a frequent commentator on relationship marketing, wellness, digital PR, brand partnerships, consumer behaviour, destination marketing and brand development. She has also relished the opportunity to share her teaching and marketing expertise with the industry and is a trainer for the Master Innholders Aspiring Leaders Diploma.